About sales agents / sales representatives in Spain
One way to do business in Spain, is working with sales agents. This is usually done by dividing Spain into zones, and contracting an sales representative per zone. Some agents work dedicated and exclusively for one company, and some work for different companies at the same time.
Spain is a country in which the different regions have very specific cultural aspects. A person from Madrid is not comparable to a person from the south, and a Basque can not be compared to a Catalan. Part of these differences can be explained when you look at the history of Spain, that is scarred by civil wars. Spanish people feel they are part of their family, their village and their community, rather than part of Spain.
A good sales representative knows the cultural specifics of his sales area. This way, the sales agent can become of high value for your company. The Spanish sales agent must be a member of the local organization of sales agents, and he is protected by law against various things, like termination of his contract suddenly.
